Main Terms of Strategic Marketing: An Essential Guide for SMEs
2 Aprile 2023
Strategic marketing is crucial for the growth of SMEs and requires a good understanding of the key terms of the industry. In this article, we will explore the main terms of strategic marketing that every SME owner should know to create effective marketing strategies.
Market Segmentation: Market segmentation is the process of dividing the market into homogeneous groups of consumers based on criteria such as age, income, and purchasing preferences. This helps SMEs to create specific marketing messages for each group of consumers, improving the effectiveness of communication and offers.
Positioning: Positioning is how a company positions its products or services in the minds of consumers relative to competitors. SMEs can improve their positioning through differentiation, by distinguishing their products or services in a unique and appealing way compared to competitors.
Brand: The brand is the company’s image in the minds of consumers. SMEs can create a strong brand through building a positive reputation, creating a memorable logo, and using consistent and distinctive marketing messages.
Sales Funnel: The sales funnel represents the path that a consumer takes from interest to purchase of a product or service. SMEs can use the sales funnel to identify touchpoints with consumers and create specific marketing strategies for each stage of the purchase process.
Lead Generation: Lead generation is the process of generating new potential customer contacts for the company. SMEs can use different lead generation strategies, such as content marketing, inbound marketing, and online advertising, to attract new customers and increase sales.
SEO: Search Engine Optimization (SEO) is the practice of improving a website’s position in search engine results, such as Google. SMEs can use SEO to improve online visibility and attract qualified traffic to their website.
Marketing Automation: Marketing automation is the use of technology tools to automate and optimize marketing activities, such as email marketing and social media management. SMEs can use marketing automation to improve the effectiveness of their marketing campaigns and increase the productivity of the marketing team.
In conclusion, knowledge of the main terms of strategic marketing is crucial for the growth of SMEs and the creation of effective marketing strategies. Market segmentation, positioning, brand, sales funnel, lead generation, SEO, and marketing automation are just some of the terms that every SME owner should know to succeed in today’s competitive market.